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In some of the most exciting fashion news we heard this year, Amazon just now announced a new collaboration with Sofia Grainge (née Richie) on a range of children’s clothing and loungewear.
The Sofia Grainge x Amazon Essentials collection marks the first time the e-tailer has collaborated with a celebrity and the range, which includes a range of cute baby and children’s clothing as well as a selection of women’s clothing, is the perfect way to start.
The collection, launched on December 4, is said to be ‘inspired by the joys of parenthood’ and since becoming a mother to her little girl in May, it’s clear that Sofia has really started practicing motherhood.
With over 35 styles in a selection of pastel colours, shoppers will be pleased to see that the range includes cute floral dresses, cozy knits, practical baby clothes and unisex basics. It is mainly baby and children’s clothing, but both men’s and women’s pajamas are also available.
Speaking of the collaborationSofia Grainge explained how her designs came about: ‘As a new mother it was important to me that this collection prioritized comfort, fabric and attention to small details – all things I look for when dressing my daughter,’ said them. “I’m so proud of this collaboration with Amazon Essentials and the beautiful styles we’ve created.”
The vice president of Worldwide Private Brands for Amazon, Geoffrey Stewart, added: “Amazon Essentials strives to become part of our customers’ everyday lives by offering essential products at attractive prices. We are excited to bring this new line for children and babies to life. Sofia’s timeless taste, combined with the quality customers know and love from Amazon Essentials, will create more styles customers will love this holiday season.”
After scouring the collection ourselves, we wanted to bring you the very best finds, so if you’re interested in the Sofia Grainge x Amazon Essentials range, scroll below to see our top picks.
This cute blue cardigan is made of 100% cotton and has a white Peter Pan collar and buttons on the front. It’s warm, cozy, stylish and a great staple in your child’s wardrobe. It’s also machine washable, so practical for messy little ones.
Okay, it’s not quite the season for summer dresses yet, but as we look ahead to next year, we think this dress will come in very handy. The pink floral design is 100% cotton with a satin finish and has a collar with lace edge.
This wonderfully soft ‘Mummy + Me’ pajama set consists of a top with button closure at the front and long sleeves and elastic, adjustable trousers. The modal fabric is ultra-light, comfortable and a matching set is available for your baby or toddler.
If your little boy needs a neater look, this boy’s stretch shirt with Oxford collar is the perfect choice. It’s made from 98% cotton and 2% elastane, allowing for comfort and stretch on small, curvy bodies, and comes in a range of classic colours.
Not sure what you’re getting or need a gift for a new mom? These unisex bodysuits come in handy during the newborn days. The overlapping shoulder neckline and snaps at the bottom make them easy to put on and fasten, and there’s a range of cute colors and patterns to choose from.
SO CUTE! We wish some of these cute prints and cuts were available in adult sizes too…
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